Detour Design Studio
Brand + Communications

Baldocks

Baldocks began as an innovative supplier to florists and plant nurseries, but over the years this range of flagship products has been boosted to transform their showroom into a veritable Aladdin’s Cave of decorative and useful merchandise. From ribbons to cake decorations and boxes to bomboniere...
Baldocks stock something for everyone.

To reflect this product expansion and new brand was required. To capture the essence of Baldocks, we developed the “Baldocks Bow” to represent the decorative “gift” nature of the business created out of capital B’s which were reflected to create a dramatic bow. We maintained the colour red from the existing mark.

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