Detour Design Studio
Brand + Communications
Icons SA was Detour’s brainchild to embrace and promote the talents of six proudly South Australian companies - Detour Design, Five Star Press, Tom Roschi Photography, Danny Snell Illustration, Graf X and Tomasetti Paper House. At it’s core we wanted to promote and celebrate South Australia and selected out favourite and iconic businesses and products to do so - each represented in a unique and dynamic way in a collectable large-format calendar.
Detour organised and event managed a huge launch in the iconic Queen’s Theatre bringing together a representative from each month of the calendar and presenting them with a framed copy by our host Mr South Australia Keith Conlon. A great night was had by all, indulging in Penfolds Wine, Coopers Beer, Haighs Chocolate Frogs, Balfours Frog Cakes and Farmer’s Union Iced Coffee!
This promotion created a lively public discussion in the media and further assisted by an appearance on Postcards.