Detour Design Studio
Brand + Communications


Lanapelle required engaging and whimsical packaging for its stroller liners and baby rugs. With sleep-deprived parents in mind, we developed a friendly sheep that toyed on the idea of counting sheep. The idea of revealing the product via a die-cut of the sheep’s fleece was designed to be both playful and practical and appeal to the target market.

Lanapelle sheep%20logo
Lanapelle packaging