Detour Design Studio
Brand + Communications
Life Care is an innovative aged care service provider who believes ageing should be celebrated, and that we should ‘Live Every Day’. They are passionate about providing quality aged care services and accommodation through tailored solutions for customers. They have the knowledge, experience, service options and flexibility to make what is often a challenging time for customers and familes an incredibly positive experience!
Detour has been engaged to consolidate the Life Care brand and the experience that their customers have with it. Working closely with the marketing team and an exisiting brandmark, Detour has developed a range of engaging marketing material for both internal and external use that extends the vision and belief of Life Care. From annual reports, information brochures, newsletters, internal manuals to practical signage wayfinding systems at Life Care’s residential living locations.
In all applications, the consistent use of language, inagery, corporate colours and typography ensures that Life Care’s brand is easily recognised and continues to promote the integrity and innovation of the organisation.