Detour Design Studio
Brand + Communications

Limestone Coast Dental

Limestone Coast Dental is the largest dental healthcare provider in Mt Gambier and services patients from a very large area - from Bordertown, Kingston, and Western Victoria. Formerly Ferrers Dental Surgery, a long established business operating in the district for 50 years, the long term dream of building a new surgery at a new location became a reality in 2016.

The move presented the opportunity to rebrand, rename and reposition the business as the go to healthcare provider in the area. The new brand had to communicate a commitment to clientele, be recognised as family orientated, a dental practice that can meet all needs and uses the latest techniques and technologies and importantly a local business – employing locals and run by locals.

The initials of the new name LCD were a gift and through careful arrangement formed a smiling face that has become the brandmark. It effectively diminishes the fear of dentists, it is friendly and welcoming, it is contemporary yet instills a caring and nurturing family oriented approach. This was applied to stationery, uniforms and signage.