Red Cross College
Red Cross College is the commercial arm of Australian Red Cross that is dedicated to providing training, education and employment solutions for individuals and community groups. Detour was engaged to take an existing brandmark and guidelines and develop the entire range of communication collateral to be used nationally. These items included flyers, information brochures, course guides, presentation folders, promotional banners and wall displays, certificates, digital promotions and powerpoint presentations. The Red Cross College branding execution needed to be easily understood, down to earth yet professional, be relevant for the specific courses on offer that would have broad appeal to a diverse target audience.
In conjunction with the Red Cross College roll-out, we created a comprehensive style guide for internal use to ensure that the brand was consistently represented and reproduced at all times to help build the recognition and integrity of the Red Cross College brand.
Brand Identity Guidlelines