Detour Design Studio
Brand + Communications
Thomson Rossi Architects
Thomson Rossi Architects is a long established architectural, interior and urban design studio founded by two partners, Simon Thomson and Marino Rossi.
This project included the creation of a new brand identity with application to stationery, website and signage.
The challenge was to develop a mark that retained the kudos of the old brand mark, but reflect in a new and engaging way. The brand needed to give equal hierarchy to the directors yet still maintain a very simple and dynamic feel. A typographic brand was devised based directly on the letters of each of the partners surnames. The arrangement of these letters is modern and abstract whilst maintaining a professional and creative aspect. It’s modular nature has allowed us to develop an adaptable graphic language across each piece of communication collateral.