Adelaide Arcade

Adelaide Arcade was built in 1885 and is Adelaide’s most beautiful shopping precinct. It is home to a diverse range of over 100 specialty retail outlets on the ground floor and balcony level. Detour has worked closely with Adelaide Arcade for over 15 years developing campaigns, print material, signage, art direction and advertising.

We created a new brandmark that captures the essence of the arcade - using the iconic dome architecture in conjunction with a colour palette directly influenced by the interior finishes. This style and approach has been adopted across all applications to reinforce the unique nature of the Adelaide Arcade shopping experience.

Brand Strategy
Brand Identity design