Silent Noise Cloudy But Fine

Cloudy But Fine is an experimental label produced by young winemaker Charlie O’Brien. Two varieties have been released - a Chardonnay and Primitivo Under Flor. These small batch, hand-crafted wines are unfiltered and use naturally fermented flor, hence the often cloudy appearance.

The label concept enhances the aspect of the unfiltered, minimal intervention approach to winemaking. Moody cloudscapes can change as new varieties are added to the range. Atmospheric black and white print on heavily textured paper has been used to reinforce the hands-on crafting of the wines. 

We are thrilled that our work was recognised as an AGDA Finalist for packaging.

Brand Identity Design