Food Business

The Food Business is a well established Adelaide based catering company with over 17 years experience. They are highly accoladed with industry recognition as caterer of the year and best event caterer awards. They pride themselves on immaculate service and providing fresh, seasonal, quality food served in a sophisticated and stylish manner. They strive to create truly memorable dining experiences that reflect generosity, professionalism and a feast for the eyes as much for the senses.

The Food Business moved to new digs in McLaren Vale in 2018, taking over The Chapel Hill Retreat. Located amongst the picturesque vines of Chapel Hill Winery, the new venue provides a stunning backdrop for weddings, private functions and accommodation. With this exciting expansion, The Food Business required an overhaul of their existing brand to best communicate these developments to their customers - current and future.

The new branding captures the essence of Food Business’ philosophy and embraces the colours, flavours and textures of South Australia’s unique produce. We developed a visual language for Food Business using a pattern to reflect this philosophy supported by a dynamic colour palette that could be adapted across a broad range of applications.

Brand Strategy
Brand Identity design