GPK Holdich Chartered Accountants and Business Advisory

GPK Holdich is a South Australian based chartered accounting and business advisory firm providing high quality accounting, taxation and advisory services to clients. The combined skill sets and experiences of each practitioner offers access to a diverse range of resources and enhances all areas of the business. GPK Holdich prides itself on its transparent, personal working relationships with clients. They are approachable, down to earth and really listen to understand their clients challenges. This process helps to then identify solutions that can be managed together to achieve life goals.

They are progressive in their systems and have the technical capability without the ‘big firm’ cost. They nurture their clients and actively promote and connect them to each other where there are opportunities for them to work together.

We were engaged by GPK Holdich to develop a branding strategy that would encompass their work philosophy and visually separate them from their competition in a new and exciting way.

Based on the most ancient calculating device - an abacus, we stylised the letterforms of gpk to create a simple, dynamic yet flexible brandmark. These graphic shapes have informed and defined the visual style of the brand across all applications. We created dynamic patterns for use on office signage and stationery and developed a series of bespoke illustrations that are descriptive of each service area. These have been used consistently across print and digital platforms, with scope and flexibility for many more. The primary colour palettes provide a good point of difference in this sector. The green signifies growth, prosperity and renewal and contrasts well with the sophisticated charcoal.

Brand Strategy
Brand Identity