Hazyblur Wines

Hazyblur Wines is a small boutique winery established in 1998 by Robyne and Ross Trimboli. Crushing less than 100 tonnes a year, Ross takes personal control of all winemaking procedures with every barrel receiving his undivided attention! Ross is passionate about winemaking and this shows in his wines - his reds are full-bodied and generous while his white varieties are opulent and luxurious.

The name Hazyblur is unique and it has informed our approach the the creation of the brandmark and labels. Ross was driving back through the Coonawarra on a hot day when he noticed a mirage-like haze over the vineyards, a hallowed sight to behold...and so hazyblur was born.

Brand Strategy
Brand Identity design