Innoveren is an independent boutique consulting and advisory service dedicated to delivering innovation, translation, and commercialisation in the life sciences sector. With strong credentials in health and medical research, Innoveren aims to expand its industry presence. The company collaborates with a diverse range of clients, including investors, start-ups, government entities, and not-for-profits, to design and deliver tailored outcomes. Innoveren helps define, realise, and action opportunities to accelerate partners' access to the life sciences sector in Australia and New Zealand.

We developed a brand and visual communications strategy for Innoveren, including guidelines to unify branding across all business areas, communications and marketing materials.

The word 'Innoveren' means 'innovate' in Dutch, signifying a commitment to innovation in the health sector and referencing our client's Dutch heritage. The logotype reflects focus and innovation, with a bold 'O' symbolising a focal point and attention to detail. A clean, sans-serif font ensures a strong, succinct look, contrasting well with the italic positioning statement. The selected color palette, featuring vibrant orange and professional blue, references our client's Dutch heritage and creates an authentic and credible scheme. The 'O' is the key graphic device, enhancing Innoveren's visual language and reinforcing the focused, client-centric nature of the services offered.

Innoveren's branding is striking and effective across all platforms, with consistent imagery, colour and messaging emphasising Innoveren's precision focus and attention to detail.

Brand Strategy
Brand Identity
Digital Assets