Little Dot Bake Shop

Little Dot Bake Shop is the realisation our client’s passion for baking and decorating special cakes and goodies. It is affectionately named after her daughter, who also loves spending time in the kitchen baking and decorating. Little Dot’s cakes are all made from lovingly from scratch with great care, the best ingredients and crafted flavours. They are all individual and given distinctive features through paper-craft, handmade pinwheels, pretty ribbons and paper flag bunting.

Detour created a brandmark and range of collateral to reflect the playful nature of Little Dot Bake Shop and imbue the brand with our client’s unique personality. The brandmark interacts with the products in a unique way - giving them a life of their own. A vibrant colour palette was used to reinforce the whimsical design elements of each product and create a sense of celebration.

Brand Identity design