Platinum Strategies was incorporated as a financial planning firm in 1997, and has been based in Unley, South Australia, since 1993. Detour was engaged to do the original branding - and strangely through kismet, we were approached again in 2015 to evolve the branding to better reflect the client’s business vision and goals. Whilst the core values of Platinum Strategies remain the same, they attracted a network of high profile clients and as part of a rapidly growing dealer group in Australia - Millennium 3, they and their clients gained access to the latest resources and technology.
With these exciting developments, we were given the opportunity to refresh and elevate the existing brand and develop a strategy that reinforced their working approach to providing bespoke financial advice. We developed a series of spirographs as supporting graphics - each bespoke in their design to represent Platinum’s service offering to their diverse and uniquely individual client base. These were used in conjunction with the new logo across a broad range of applications - from stationery, website, marketing material and internal signage.
Brand Identity design